TUM Virtual Run – One Million Miles Campaign
We created a full campaign for Tata Ultra Marathon’s Virtual Run based on the idea ‘One Million Miles. One Collective Movement.’ The goal was to bring people together and make every run count. For every 100 km completed, a child would get a pair of running shoes. We handled everything from concept and strategy to design and execution. We built the campaign identity, created social content, banners, and all participation elements like e-medals, digital certificates, and social badges. The idea was to make people feel part of a larger movement and encourage them to share their progress. The campaign helped turn individual runs into a shared experience and built strong participation and engagement.
TATA Ultra Marathon (TATA Group)
