Reinventing Oral Care Storytelling, One LEGO Brick at a Time

A traditionally serious category got a fresh, youthful spin. We used AI to create a LEGO-styled brand story that highlights Pepsodent's heritage, insight and emotional value - making the brand instantly relatable for today's families.

Pepsodent
Reinventing Oral Care Storytelling, One LEGO Brick at a Time