TATA Ultra Marathon: Run for the Green Dot, Win the IPL Finale
We developed a promotional video campaign designed to connect 3 major TATA initiatives: the **TATA Ultra Marathon**, the **TATA IPL** sponsorship, and the **Green Dot Ball** environmental drive. The video uses dynamic, fast-paced visuals of a runner, where the running bib is transformed into a highly-coveted **TATA IPL Finale Ticket**. The core concept is 'ONE GREEN DOT away from the TATA IPL FINALE!' This narrative ties the physically challenging Ultra Marathon (the runner's effort) to the excitement of the IPL and reinforces TATA's commitment to sustainability (the Green Dot Ball), motivating participation and cross-promotion across TATA's major platforms.
TATA Sons
