TATA Ultra Marathon: Run for the Green Dot, Win the IPL Finale
We developed a promotional video campaign designed to connect 3 major TATA initiatives: the TATA Ultra Marathon, the TATA IPL sponsorship, and the Green Dot Ball environmental drive. The video uses dynamic, fast-paced visuals of a runner, where the running bib is transformed into a highly-coveted TATA IPL Finale Ticket. The core concept is 'ONE GREEN DOT' away from the 'TATA IPL FINALE!' This narrative ties the physically challenging Ultra Marathon (the runner's effort) to the excitement of the IPL and reinforces TATA's commitment to sustainability (Green Dot Ball), motivating participation and cross-promotion across TATA's major platforms.
TATA Ultra Marathon (TATA Group)
