Glow & Lovely (GAL) - Brand Strategy & Desire Positioning

This visual outlines a strategic pivot for the Glow & Lovely (GAL) brand. It defines the current brand core as **'GIOVENE'** (Modern & Superior Brightness) focusing on the need to **'UPLIFT CORE'** with the stated consumer desire: **'I use GAL to I desire GAL.'**

Glow & Lovely (Unilever)
#Brand Strategy#Strategy#Unilever
Glow & Lovely (GAL) - Brand Strategy & Desire Positioning

Team

Harshit Sharma

Harshit Sharma

Designing the core brand equity terms (Giovene, Gloss), setting the consumer desire statements, and creating the strategic roadmap visual for internal alignment.