The Quiet Designer

I worked with a designer who barely spoke in meetings. While everyone else debated typefaces and color theory, he sat quietly, occasionally nodding, saying almost nothing.

Then he'd go away and return with work that stopped conversation. Not because it was loud or flashy, but because it was so obviously right that arguing with it felt absurd.

This taught me something important about craft: the best designers aren't the best talkers. They're the best thinkers. And thinking happens in silence, not in conference rooms.

Sir Jony Ive's design reviews at Apple were famously quiet. Long silences. Looking. Thinking. No performative critique. No clever commentary. Just attention. Someone would show work. The room would look. Think. And eventually, someone would say something meaningful. Or nothing at all, and back to the studio.

Design is solved in the work, not in the talking about the work.

Good design is self-evident. Bad design requires advocacy. It needs someone to walk you through it, to help you appreciate it, to show you what you're missing. Which means you're missing something. Which means it's not working.

Learn to present. Learn to articulate. Learn to defend. But first, learn to make work that doesn't need defending.